![]() He’s written … I think today he’s got like 18 published books, many of which are New York Times, Wall Street Journal bestsellers. Many folks may know of Mark under his pen name, which is Michael Masterson. ![]() And so, the first time I heard the big idea or about the big idea and the importance of the big idea was from a gentleman named Mark Ford. So let’s take a step back for one second. So if somebody is newish to marketing, what is the big idea? In marketing, there’s something called the big idea. Super excited to be here and excited to nerd out with you, man.Ĭhris Badgett: Yeah. He’s into strength training, as well as being an awesome marketer. We’re going to get into some marketing stuff today, and I’ve got to say I’m super excited because I love getting under the sheets of marketing, going into the more detailed psychology and triggers and stuff that are under there where the magic happens. Hello, and welcome back to another episode of LMScast. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. Thank you for joining us! EPISODE TRANSCRIPTĬhris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high-value online training program. Subscribe to our newsletter for updates, developments, and future episodes of LMScast. If you like this episode of LMScast, you can browse more episodes here. ![]() The E5 bundle has a bunch of stuff that you can go through that will give you a really solid understanding of what Todd and Chris talked about in this episode, but is much more in depth in his book.Īnd at you can learn more about new developments and how you can use LifterLMS to build online courses and membership sites. If you’d like to learn more about Todd Brown, be sure to check out the E5 Method at. Good marketing campaigns don’t usually need great copy to be successful because they’re based on a good idea. When you start with a powerful idea that your marketplace has not heard before, you don’t have to use hyperbolic language or exaggerated claims. And in order to make their programs sound good, they have to use extraordinary words. One of the reasons why most marketing campaigns fail is because the majority of entrepreneurs and marketers are starting with an average, ordinary, run-of-the-mill idea, theme, and hook. And that copy just screams of hype and hyperbole and exaggeration. There are a lot of marketing messages out there – a lot of videos, a lot of long-form sales letters – that are filled with hyperbolic, exaggerated, or over the moon copy. What ultimately determines the success of a marketing campaign is rooted in the people in your audience resonating with your idea or message emotionally. But behind every message is the big idea. The copy, the words, the phrases, the message, and the headline of those marketing messages are just expressing the idea. It is something that resonates with your audience and is the source or reference for the methods and messaging of your marketing campaign.īehind every marketing campaign, every marketing promotion, every video, every long-form sales letter, every promotion for a course, every service, and behind every marketing message is an idea. A marketing campaign’s big idea is the message that underlies all elements of a campaign to resonate with the audience you’re going after.
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